Usability and simplicity of use are concepts that can introduce pleasure, gratification and emotion in the fruition of technology, shifting from an idea of efficiency to an idea of effectiveness.

BTicino's research is directed towards products and solutions that are easy and intuitive to use, that can dialogue and interact with the users in a clear and accessible language. The interaction with the user must create the best possible environmental conditions for his needs, whether they concern safety or comfort or simply switching on the light.

Following this principle, technological and aesthetic sophistication for BTicino increasingly means simplification and personalization.