BTicino has always maintained a leadership position in the field of innovation, founded on the capacity to look beyond the standards to achieve new goals, to experiment with new processes, offer new solutions, present cutting-edge aesthetic, functional and social dimensions. BTicino believes that being innovative today means to explore new technological contexts relating to the diverse requirements of different lifestyles, ways of living and working. A constant striving towards a simple, non-invasive, inexpensive and truly useful technology, on the side of the users.