The identity, reputation and action of BTicino are founded and nurtured in strategic and operative contexts defined as cultural "territories", areas of interest and thought that establish the direction for each company action: design driven innovation; the issues of innovation and usability for all products and services; the wider concept of safety, from security to wellbeing; and finally, the possibility for business and design culture to interact within society with strong ethical purpose (social design).

BTicino boasts an important tradition in the area of cultural investment, which over time has led to the realization of many important initiatives, such as exhibitions, publications and conferences dedicated to the themes of industry design and even art. This policy has returned today to involve new cultural terrains, to give life to new products that confirm its manufacturing vocation.