BTicino has always exercised a special leadership, anticipating changes in society - in its products, systems and services - and new lifestyles in the home and the office. This drive towards constant research, the "X-Plus Factor", is a guiding value dictated by the founder, Luigi Bassani, and is still a legacy of the company culture.

BTicino has been successful in taking advantage of particular specificities of the Italian entrepreneurial model, blending global quality, flexibility and "know-how" with the idea of innovation and sustainable development.

The opportunity for growth goes hand in hand with the cultivation of resources, first and foremost human resources, and a sensible and ethical approach to the market and society.

The identity of BTicino is closely tied to an advanced design culture. Based on research and technological innovation, it is oriented towards a sustainable approach to production, distribution and consumption, while looking to its users - consumers, designers, installers - to concentrate attention on the functional and usable quality of products and services.